Notes
As an avid crafter, when Joann Fabrics closed in 2025 I was heartbroken. It was always my go to store because it was welcoming, inspiring, and a friendly atmosphere. For this project, I reimagined a new branding style and pattern that Joanns could use if they were to reopen. This pattern and branding takes key aspects from previous guidelines (such as their color palette and motto) but reimagines the company as more modern and trendy. I specifically focused on the color palette that was very familiar in the stores as well as the items the store's demographic had the most connection with.
Workplace
Design Process - WSU
2025
2025
Software
Procreate
Illustrator
Photoshop
Deliverables
Brand Analysis
Brand Remarketing Strategy
Brand Pattern
Mockups
Typography
Futura
