Photo Credits:
An overall field-level view of the center star logo of AT&T Stadium after an NFL football game between the Dallas Cowboys and the New York Giants, Sunday, Nov. 12, 2023, in Arlington, TX. (AP Photo/Tyler Kaufman)AP
Notes
For this concept project, I created the Golden Vault Playoffs—an imagined, highly publicized football event where legendary retired American players return for one final, unforgettable showdown. Branded as a major televised spectacle, the project captures the energy and nostalgia of a dream matchup rooted in football history.
I developed a full visual identity, including collectible posters and vintage-style sports cards featuring the all-star roster, a custom 3D-designed trophy awarded to the champions, branded merchandise, and a stylized scoreboard designed for televised broadcast. The result is an immersive, fan-focused experience that celebrates the golden era of football with bold, modern storytelling.
Workplace
Software
Photoshop
Illustrator
Blender
Procreate
Deliverables
Logo
Game Tickets (3)
Collectible Posters (Ray Lewis & Event)
Collectible Legend Card
Trophy Design
Live Television Score Bug Design
Typography
Ballantines - Logo Script
Evogria- Logo Sans Serif
Avenir - Body Serif
Optima - "Legacy Football League"
Celebrity Sports Demo - "Pantheons" Logotype
AZN Unified Oblique - "Hallbacks" Logotype

You may also like

Back to Top